Unless you’ve been living in a cave for the last 10 years, there is no way that you’ve missed on one of the many articles that have been written on content marketing.
But in case you did, here’s what we can teach you on the matter: content marketing is a process according to which you are to nourish your leads with useful, up-to-date and practical info about your core business, without actually trying to sell them anything. It may seem quite easy, but talking about your field of expertise to your clients and prospects without actually trying to push along your product is actually quite tricky!
And it’s no easy task either: everybody can write of course, but trying to produce frequent, updated, useful content to your target audience requires some resources, whether human or financial, and some ground research.
However, I’m gonna show you today why you should definitely give content marketing a go!
1. It will help you generate more leads
Rather than reading some boring report about your industry’s facts and figures, readers will prefer genuine writing and read about your personal professional experience! It will also bring you more legitimacy, because when you write about something, people tend to think you know about your stuff!
2. It can increase your traffic up to 5 times
In this current era where SEO is the king and a small company will have to display treasures of imagination just to stay on the front page of any Google search, you surely cannot afford to have a low traffic! Just producing regular content will give your website more chances to get on top of browser searches, and hence will make it easier for your leads to find you! Investing as little as 6h per week in content marketing can increase your web traffic drastrically!
3. It definitely turns into some cash
For every dollar spent on email marketing, $38 will show up right at your door (it’s a fact).
4.It’s not just about marketing
Not all companies have professional responsible for its creation. Small companies might not even have a proper sales and marketing budget, let alone a full-time employee working on it, despite of its many beneficial aspects! However, it is important to understand that good content can be written by virtually anyone willing to write in your company. Of course it will take some time and effort (regularity is the key!), but even one article a month can be a good start for you!
5.It will improve your brand image
68% of consumers have a more positive view of a brand after reading, watching or hearing its content. A proper content marketing strategy will improve your legitimacy, making your target audience feel that you “know about your stuff”.