BD & Strategy

Data is the key to a marketer’s heart

Jul 02, 2019

Data is the key to a marketer’s heart After the 60’s  mailing  and phoning mass-targeting era, 80’s computer processing to target specific segments of population, and the ever-increasing consumer dependance on their cellphones, marketing has…

BD & Strategy, Business

The 4 commandements of event management

Jul 02, 2019

 “The face to face interactions that take place at events are incredibly powerful”* This quote might appear surprisingly, especially coming from Julie Hogan, Global Face-to Face Marketing Director of Facebook | Instagram. However, in a…