Jeroom Remmers

director, True Animal Protein Price Coalition

Roundtable: Unpacking value – how to make the food chain competitive and fair

Jeroom Remmers is director of the True Animal Protein Price Coalition (TAPP Coalition), a new international foundation which focuses on prices and taxes to make the production and consumption of meat and dairy more sustainable. The foundation is supported by farmer representatives, healthcare professionals, youth, business leaders and charities. The TAPP Coalition showed that a majority of Dutch consumers support a price of meat that includes environmental costs (GHG-emissions, biodiversity loss), on the condition that revenues of an excise duty will be used to reduce VAT rates on vegetables and fruit and compensate farmers and low income groups. Remmers’ report about ‘true’ meatprices in the EU ‘Aligning food prices with the European Green Deal’ was presented at the EU Parliament.

Remmers has worked for NGOs, business associations, and governments, on sustainability issues in food and climate. He is the author of several reports and opinion pieces and wrote a book on inspiring leadership. He won several prizes with his ideas for sustainable or organic food in 1996 and 2007.