Ondina Afonso has 20+ years work experience in academia and in the agri-food sector. Currently she is director of quality and research at SONAE MC, the largest Portuguese food retailer. She also chairs the company’s Producers’ Club, which works to strengthen the competitiveness and innovation of national suppliers of fresh produce. Afonso is chair of the Food Committee at EuroCommerce. She also works as an independent expert at the European Commission (DG RTD) since 2002.