Rob Greenfield is an adventurer, environmental activist, humanitarian, and dude making a difference. His mission is to lead the way to a more sustainable and just world. He seeks to create eye-catching visuals that cause people to self-reflect on how they can make positive changes in their lives to be a part of the solution to our current environmental and social problems. From cycling across the USA on a bamboo bicycle for sustainability to diving into over 2,000 supermarket dumpsters and displaying the good food he finds in artful mandalas to bringing attention to food waste and hunger, to wearing a month worth of trash to create a visual of how much waste just one person creates, Greenfield’s goal is to inspire people to be the change they wish to see in the world. He lives a near zero waste lifestyle, with all his possessions fitting in his backpack or bicycle rack, and donates 100% of his media income to grassroots environmental nonprofits.