Mieke De Ketelaere

Customer Intelligence Director, SAS

Mieke De Ketelaere is Customer Intelligence Director at SAS for the West Europe region. She hold a master degree in civil and industrial engineering and specialised on robotics and artificial during her studies.

Over the last 25 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). In the last years, she started to focus more on customer intelligence environments and the use of personal data.

She is specialized in helping customers in defining the steps to grow in maturity in customer experience and customer lifecycle management.

With her understanding of the new digital data streams (online, social, mobile, sensor, chatbots, etc) and her understanding of big data platforms, Mieke De Ketelaere is requested by different business schools as a guest speaker on digitalization and AI in the last 5 years.

In her public presentations, Mieke puts the focus on the demystification of the hype around AI and she brings insights on how to keep the balance right between the value of AI and our data privacy. In 2018, she was nominated “ICT Woman of the Year” in Belgium.